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EP 1OnBrand: Driving Engagement & Improving CX
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OnBrand: Driving Engagement & Improving CX

With Laura Smith

Guest
Laura Smith
Executive Vice President, Global Marketing and Customer Experience
Hertz

Laura Smith has served as executive vice president of Global Marketing and Customer Experience at Hertz since June 2020. Laura has more than 20 years of experience in the travel industry and customer experience. She joined Hertz in 2002 in Dublin, Ireland, where she held various leadership roles at the company’s international customer contact center. In 2013, she relocated to the United States to lead Hertz’s Customer Care team and contact center in North America. In 2019, she was promoted to senior vice president of Customer Experience, overseeing the company’s global Customer Care and Customer Experience organizations.