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EP 201Letting Purpose Guide Your Brand Architecture With Coolhaus
Home >> OnBRAND >> Letting Purpose Guide Your Brand Architecture With Coolhaus

Letting Purpose Guide Your Brand Architecture With Coolhaus

With Natasha Case

Guest
Natasha Case
CEO and Co-founder
Coolhaus

Founded in 2009 by Natasha Case and Freya Estreller, Coolhaus is now the leading women- and LGBTQ-founded and led ice cream brand in the country. Knowing they could create unique, quality ice cream that better represented themselves and other millennials, Natasha and Freya left their jobs in architecture at Walt Disney Imagineering and nonprofit real estate to create the brand, from product to culture, that they wanted to buy.

After launching Coolhaus from a broken-down postal van at Coachella, the company has since scaled to a national fleet of ice cream trucks in Los Angeles and New York City, a flagship store and innovation center in Culver City, and a grocery business spanning the U.S.

Natasha has been named to Forbes’ 30 Under 30, the Zagat 30 Under 30, LinkedIn’s 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She is devoted to leading Coolhaus' social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators.