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EP 213Infusing Science & Soul Into Building a Brand With TuMe
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Infusing Science & Soul Into Building a Brand With TuMe

With Shaina Zaidi

Guest
Shaina Zaidi
CEO & Co-founder
TuMe Beverages

Shaina Zaidi is the co-founder of TuMe Beverage Company, a Los Angeles-based company that is reinventing the typical sports drink.  

After playing basketball professionally in Europe, where she discovered most sports drinks were banned because of their artificial ingredients and high sugar content, Shaina set out to create better-for-you hydration for the modern athlete. TuMe turmeric water incorporates the anti-inflammatory benefits of turmeric, ideal for peak performance and mental optimization.  

Shaina’s drive and grit come from being a student athlete, graduating from the University of California – Los Angeles with a Bachelor of Arts in political science (pre-law). An alumna of Marlborough School, she serves on the Young Alumnae Council at the all-girls college preparatory school. She is passionate about helping young women find their passion while leading the way as a female founder in the food & beverage industry.